[01]
Confirmed
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[01]
Confirmed
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We'll see you soon. While you wait for your demo, dig into the resources below — real results, real frameworks, and the thinking behind how Parlay coaches reps.
In the meantime, see what we're building.
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0.252 24.13 0.265 24.067 0.292 C 24.006 0.318 23.951 0.356 23.904 0.405 C 23.858 0.454 23.822 0.513 23.797 0.577 C 23.772 0.644 23.76 0.717 23.76 0.796 C 23.76 0.876 23.772 0.949 23.797 1.015 C 23.822 1.08 23.858 1.138 23.904 1.188 C 23.951 1.236 24.006 1.275 24.067 1.3 C 24.13 1.327 24.2 1.34 24.275 1.34 C 24.351 1.34 24.421 1.325 24.485 1.296 C 24.55 1.265 24.608 1.219 24.661 1.157 L 24.834 1.333 C 24.767 1.418 24.684 1.482 24.586 1.526 C 24.489 1.57 24.38 1.592 24.261 1.592 Z M 21.452 1.57 L 22.102 0.022 L 22.366 0.022 L 23.017 1.57 L 22.737 1.57 L 22.178 0.175 L 22.285 0.175 L 21.729 1.57 Z M 21.751 1.212 L 21.824 0.986 L 22.603 0.986 L 22.675 1.212 Z M 20.205 1.592 C 20.092 1.592 19.989 1.572 19.894 1.533 C 19.799 1.493 19.717 1.437 19.647 1.367 C 19.577 1.295 19.522 1.21 19.484 1.115 C 19.445 1.017 19.426 0.911 19.426 0.796 C 19.426 0.681 19.445 0.576 19.484 0.48 C 19.521 0.385 19.576 0.299 19.647 0.228 C 19.717 0.156 19.799 0.1 19.894 0.06 C 19.989 0.02 20.092 0 20.203 0 C 20.316 0 20.419 0.02 20.512 0.06 C 20.607 0.1 20.69 0.156 20.76 0.228 C 20.83 0.299 20.885 0.385 20.923 0.48 C 20.961 0.576 20.98 0.681 20.98 0.796 C 20.98 0.911 20.961 1.017 20.923 1.115 C 20.885 1.21 20.83 1.296 20.76 1.367 C 20.69 1.437 20.607 1.493 20.512 1.533 C 20.419 1.572 20.317 1.592 20.205 1.592 Z M 20.203 1.34 C 20.276 1.34 20.343 1.327 20.405 1.3 C 20.465 1.275 20.52 1.237 20.566 1.188 C 20.611 1.138 20.647 1.079 20.671 1.015 C 20.697 0.949 20.71 0.876 20.71 0.796 C 20.71 0.717 20.697 0.644 20.671 0.579 C 20.647 0.515 20.612 0.456 20.566 0.407 C 20.521 0.357 20.466 0.318 20.405 0.292 C 20.343 0.265 20.276 0.252 20.203 0.252 C 20.13 0.252 20.063 0.265 20.001 0.292 C 19.941 0.318 19.886 0.357 19.84 0.407 C 19.794 0.456 19.758 0.515 19.733 0.579 C 19.708 0.644 19.696 0.717 19.696 0.796 C 19.696 0.874 19.708 0.946 19.733 1.013 C 19.758 1.078 19.795 1.137 19.84 1.188 C 19.886 1.237 19.941 1.275 20.001 1.3 C 20.063 1.327 20.13 1.34 20.203 1.34 Z M 18.375 1.592 C 18.266 1.592 18.163 1.573 18.068 1.535 C 17.975 1.495 17.893 1.44 17.823 1.369 C 17.754 1.296 17.7 1.21 17.662 1.115 C 17.624 1.017 17.604 0.911 17.604 0.796 C 17.604 0.681 17.624 0.575 17.662 0.478 C 17.699 0.382 17.755 0.296 17.825 0.226 C 17.895 0.153 17.977 0.098 18.07 0.06 C 18.164 0.02 18.266 0 18.378 0 C 18.496 0 18.604 0.022 18.701 0.066 C 18.797 0.108 18.882 0.174 18.949 0.259 L 18.775 0.433 C 18.723 0.373 18.665 0.328 18.6 0.299 C 18.536 0.268 18.465 0.252 18.39 0.252 C 18.314 0.252 18.245 0.265 18.182 0.292 C 18.121 0.318 18.066 0.356 18.019 0.405 C 17.973 0.454 17.937 0.513 17.912 0.577 C 17.887 0.644 17.875 0.717 17.875 0.796 C 17.875 0.876 17.887 0.949 17.912 1.015 C 17.937 1.079 17.973 1.138 18.019 1.188 C 18.066 1.236 18.121 1.275 18.182 1.3 C 18.245 1.327 18.314 1.34 18.39 1.34 C 18.465 1.34 18.536 1.325 18.6 1.296 C 18.665 1.265 18.723 1.219 18.775 1.157 L 18.949 1.333 C 18.881 1.418 18.799 1.482 18.701 1.526 C 18.604 1.57 18.495 1.592 18.375 1.592 Z" fill="rgb(0, 0, 0)" height="8.000000220866161px" id="Gf14NlAkX" transform="translate(0 4)" width="40.000002861208884px"/></svg>)
[01]
CASE STUDIES
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[01]
CASE STUDIES
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Explore Case Studies.
Explore Case Studies.
Teams using Parlay are closing more deals, ramping reps faster, and holding onto top performers longer. These are real results from real sales organizations — not projections.
From pest control to SaaS, teams are using AI sales feedback to cut ramp time in half and give managers their time back. The data speaks for itself.
Leaders finally have visibility into what's working and what's not — without sitting in on every call. Coaching becomes scalable, and performance becomes measurable.
CLOSE RATES
RAMP TIME
REP RETENTION
The Results
+28%
average increase in close rates
2x
faster ramp time for new reps
40%
reduction in rep turnover
[02]
ARTICLES
_
[02]
ARTICLES
_
Go Deeper.
Go Deeper.
From building a coaching culture to understanding AI sales feedback at scale — these are the ideas shaping how modern sales teams develop talent. No fluff. No filler. Just signal.
INSIGHTS / What the data actually says
FRAMEWORKS / How top teams coach reps
We write about what we see working — and what's broken — across hundreds of sales teams. Frameworks for coaching, onboarding, and performance management that you can put to work today.
PLAYBOOKS / Tactics you can steal today
Our articles break down the strategies behind high-performing teams — from rep onboarding systems to manager coaching cadences. Built on real data from real organizations using Parlay.
TRENDS / Where sales coaching is headed
[03]
FEATURES
_
[03]
FEATURES
_
See What's Under The Hood.
See What's Under The Hood.
Parlay is built to give every rep a personal coach and every leader a command center. Explore the features behind AI-scored conversations, gamified leaderboards, coaching plans, and real-time performance dashboards.
01
Speak with intent. Simplify complex ideas.
Every feature we build cuts through the noise. No bloated dashboards, no vanity metrics. Clear skill signals and coaching focus areas that drive action.
01
Speak with intent. Simplify complex ideas.
Every feature we build cuts through the noise. No bloated dashboards, no vanity metrics. Clear skill signals and coaching focus areas that drive action.
02
Pressure is earned through composure and conviction.
We teach reps to lead conversations with authority and empathy — not force. The best closers control the frame by earning it through value. That is what real sales rep coaching looks like.
02
Pressure is earned through composure and conviction.
We teach reps to lead conversations with authority and empathy — not force. The best closers control the frame by earning it through value. That is what real sales rep coaching looks like.
03
Every coaching insight is objective and measurable.
Gut feelings do not scale. Parlay scores every conversation across six pillars — delivering AI sales feedback that reps and leaders can trust, not assumptions.
03
Every coaching insight is objective and measurable.
Gut feelings do not scale. Parlay scores every conversation across six pillars — delivering AI sales feedback that reps and leaders can trust, not assumptions.
04
Gamified sales coaching and competition drive lasting improvement.
Sales coaching leaderboards, gamified challenges, and peer visibility keep reps engaged. When performance is seen and celebrated, improvement compounds.
04
Gamified sales coaching and competition drive lasting improvement.
Sales coaching leaderboards, gamified challenges, and peer visibility keep reps engaged. When performance is seen and celebrated, improvement compounds.
[01]
CASE STUDIES
_
Explore Case Studies.
Teams using Parlay are closing more deals, ramping reps faster, and holding onto top performers longer. These are real results from real sales organizations — not projections.
From pest control to SaaS, teams are using AI sales feedback to cut ramp time in half and give managers their time back. The data speaks for itself.
Leaders finally have visibility into what's working and what's not — without sitting in on every call. Coaching becomes scalable, and performance becomes measurable.
CLOSE RATES
RAMP TIME
REP RETENTION
The Results
+28%
average increase in close rates
2x
faster ramp time for new reps
40%
reduction in rep turnover
Case studies
FRAMEWORKS / How top teams coach reps
We write about what we see working — and what's broken — across hundreds of sales teams. Frameworks for coaching, onboarding, and performance management that you can put to work today.
[02]
ARTICLES
_
Go Deeper.
From building a coaching culture to understanding AI sales feedback at scale — these are the ideas shaping how modern sales teams develop talent. No fluff. No filler. Just signal.
INSIGHTS / What the data actually says
PLAYBOOKS / Tactics you can steal today
Our articles break down the strategies behind high-performing teams — from rep onboarding systems to manager coaching cadences. Built on real data from real organizations using Parlay.
TRENDS / Where sales coaching is headed
Articles
[03]
FEATURES
_
See What's Under The Hood.
Parlay is built to give every rep a personal coach and every leader a command center. Explore the features behind AI-scored conversations, gamified leaderboards, coaching plans, and real-time performance dashboards.
01
Speak with intent. Simplify complex ideas.
Every feature we build cuts through the noise. No bloated dashboards, no vanity metrics. Clear skill signals and coaching focus areas that drive action.
02
Pressure is earned through composure and conviction.
We teach reps to lead conversations with authority and empathy — not force. The best closers control the frame by earning it through value. That is what real sales rep coaching looks like.
03
Every coaching insight is objective and measurable.
Gut feelings do not scale. Parlay scores every conversation across six pillars — delivering AI sales feedback that reps and leaders can trust, not assumptions.
04
Gamified sales coaching and competition drive lasting improvement.
Sales coaching leaderboards, gamified challenges, and peer visibility keep reps engaged. When performance is seen and celebrated, improvement compounds.
Features
[05]
Featured Customer Story
_
Feb 17, 2026
How TLWB boosted close rates and rep consistency with AI-powered sales coaching from Parlay.
Industry
Real Estate Education
Company Size
75+ Reps
Automation Timeline
5 Days
40%
Higher close rates
3x
Faster rep ramp time
[05]
Featured Customer Story
_
Feb 17, 2026
How TLWB boosted close rates and rep consistency with AI-powered sales coaching from Parlay.
Industry
Real Estate Education
Company Size
75+ Reps
Automation Timeline
5 Days
40%
Higher close rates
3x
Faster rep ramp time
[05]
Featured Customer Story
_
Feb 17, 2026
How TLWB boosted close rates and rep consistency with AI-powered sales coaching from Parlay.
Industry
Real Estate Education
Company Size
75+ Reps
Automation Timeline
5 Days
40%
Higher close rates
3x
Faster rep ramp time
[04]
Worth Your Time
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[04]
Worth Your Time
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[04]
Worth Your Time
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Real results from real teams.
Real results from real teams.
Real results from real teams.
[11]
AI Knowledge base
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Articles & Insights.
[11]
AI Knowledge base
_
Articles & Insights.
[11]
AI Knowledge base
_
Articles & Insights.
[03]
Answers
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Frequently asked questions
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
James Biesinger
CEO & Co-Founder
[03]
Answers
_
Frequently asked questions
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
James Biesinger
CEO & Co-Founder
[03]
Answers
_
Frequently asked questions
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
James Biesinger
CEO & Co-Founder