The Sales Coaching Platform
Built for Reps.
[01]
Sales Coaching Software
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AI sales scoring, real-time coaching, gamification, leadership dashboards, and CRM integrations — all designed to make reps better without adding manager burden.
For Reps
Real-time AI sales feedback after every pitch. A coach in your pocket.
For Leaders
Sales performance coaching visibility without ride-alongs or micromanaging.
For Ops
Real conversation data flows into your CRM automatically. No manual entry.
[01]
Sales Coaching Software
_
AI sales scoring, real-time coaching, gamification, leadership dashboards, and CRM integrations — all designed to make reps better without adding manager burden.
For Reps
Real-time AI sales feedback after every pitch. A coach in your pocket.
For Leaders
Sales performance coaching visibility without ride-alongs or micromanaging.
For Ops
Real conversation data flows into your CRM automatically. No manual entry.
[01]
Sales Coaching Software
_
AI sales scoring, real-time coaching, gamification, leadership dashboards, and CRM integrations — all designed to make reps better without adding manager burden.
For Reps
Real-time AI sales feedback after every pitch. A coach in your pocket.
For Leaders
Sales performance coaching visibility without ride-alongs or micromanaging.
For Ops
Real conversation data flows into your CRM automatically. No manual entry.
[03]
AI Sales Coaching Features
_
[03]
AI Sales Coaching Features
_
Everything your reps need to improve. Nothing they don't.
Everything your reps need to improve. Nothing they don't.
Everything your reps need to improve. Nothing they don't.
[id]
[feature]
[how it works]
01
Real-Time Scoring
Score every sales conversation instantly
Live feedback
Objective scoring
Rep-first
Mobile
01
Real-Time Scoring
Score every sales conversation instantly
Live feedback
Objective scoring
Rep-first
Mobile
“It shows reps what actually matters.”
02
Rep Coaching
Coach reps while the pitch is still fresh
Clear next steps
Skill drills
Confidence
Consistency
02
Rep Coaching
Coach reps while the pitch is still fresh
Clear next steps
Skill drills
Confidence
Consistency
“Reps started fixing things same day.”
03
Competition & Gamification
Make improvement visible and motivating
Leaderboards
Momentum
Accountability
Culture
03
Competition & Gamification
Make improvement visible and motivating
Leaderboards
Momentum
Accountability
Culture
“Our team actually cares about getting better.”
04
Leadership Insight
See team-wide strengths without spying
Org trends
Focus areas
Rep-friendly
Mobile admin
04
Leadership Insight
See team-wide strengths without spying
Org trends
Focus areas
Rep-friendly
Mobile admin
“We finally know where to coach.”
05
Enterprise Intelligence
Feed real sales data into your systems
CRM sync
Dialers
Forecasting
Contextual data
05
Enterprise Intelligence
Feed real sales data into your systems
CRM sync
Dialers
Forecasting
Contextual data
“Our CRM finally reflects reality.”
06
Custom Playbooks
Coach your reps according to how you sell
Scripts
Objections
Language
Rules
06
Custom Playbooks
Coach your reps according to how you sell
Scripts
Objections
Language
Rules
“It sounds like us, not generic AI.”
Stop guessing. Start coaching.
See Pricing
Flexible plans for any scale.
[03]
lets get started
_
Ready to see what your reps are missing?
Live demo of AI coaching in action
Custom performance audit for your team
ROI projections for your business
I personally review every performance audit to ensure we can deliver real value.
James Biesinger
Co-Founder & CEO
Trusted by 100+ sales teams
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20.316 0 20.419 0.02 20.512 0.06 C 20.607 0.1 20.69 0.156 20.76 0.228 C 20.83 0.299 20.885 0.385 20.923 0.48 C 20.961 0.576 20.98 0.681 20.98 0.796 C 20.98 0.911 20.961 1.017 20.923 1.115 C 20.885 1.21 20.83 1.296 20.76 1.367 C 20.69 1.437 20.607 1.493 20.512 1.533 C 20.419 1.572 20.317 1.592 20.205 1.592 Z M 20.203 1.34 C 20.276 1.34 20.343 1.327 20.405 1.3 C 20.465 1.275 20.52 1.237 20.566 1.188 C 20.611 1.138 20.647 1.079 20.671 1.015 C 20.697 0.949 20.71 0.876 20.71 0.796 C 20.71 0.717 20.697 0.644 20.671 0.579 C 20.647 0.515 20.612 0.456 20.566 0.407 C 20.521 0.357 20.466 0.318 20.405 0.292 C 20.343 0.265 20.276 0.252 20.203 0.252 C 20.13 0.252 20.063 0.265 20.001 0.292 C 19.941 0.318 19.886 0.357 19.84 0.407 C 19.794 0.456 19.758 0.515 19.733 0.579 C 19.708 0.644 19.696 0.717 19.696 0.796 C 19.696 0.874 19.708 0.946 19.733 1.013 C 19.758 1.078 19.795 1.137 19.84 1.188 C 19.886 1.237 19.941 1.275 20.001 1.3 C 20.063 1.327 20.13 1.34 20.203 1.34 Z M 18.375 1.592 C 18.266 1.592 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height="8.000000220866161px" id="Gf14NlAkX" transform="translate(0 4)" width="40.000002861208884px"/></svg>)
[03]
lets get started
_
Ready to see what your reps are missing?
Live demo of AI coaching in action
Custom performance audit for your team
ROI projections for your business
I personally review every performance audit to ensure we can deliver real value.
James Biesinger
Co-Founder & CEO
Trusted by 100+ sales teams
[03]
lets get started
_
Ready to see what your reps are missing?
Live demo of AI coaching in action
Custom performance audit for your team
ROI projections for your business
I personally review every performance audit to ensure we can deliver real value.
James Biesinger
Co-Founder & CEO
Trusted by 100+ sales teams
[04]
Answers
_
Frequently asked questions
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
James Biesinger
CEO & Co-Founder
[04]
Answers
_
Frequently asked questions
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
James Biesinger
CEO & Co-Founder
[04]
Answers
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Frequently asked questions
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
James Biesinger
CEO & Co-Founder