Jan 1, 2024
Cultivate Coaching
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 16" xmlns="http://www.w3.org/2000/svg"><path d="M 37.918 2.339 C 38.351 2.339 38.722 2.434 39.031 2.626 C 39.34 2.818 39.577 3.083 39.742 3.422 C 39.914 3.754 40 4.137 40 4.572 C 40 4.668 39.997 4.76 39.99 4.849 C 39.983 4.927 39.969 5.005 39.948 5.081 L 36.846 5.081 C 36.853 5.84 36.983 6.386 37.238 6.717 C 37.499 7.049 37.877 7.215 38.371 7.215 C 38.715 7.215 38.993 7.156 39.206 7.038 C 39.419 6.913 39.615 6.739 39.794 6.518 L 39.959 6.684 C 39.753 7.09 39.471 7.407 39.114 7.635 C 38.763 7.856 38.344 7.967 37.856 7.967 C 37.368 7.967 36.939 7.856 36.568 7.635 C 36.197 7.414 35.905 7.097 35.692 6.684 C 35.485 6.264 35.382 5.763 35.382 5.18 C 35.382 4.576 35.503 4.064 35.743 3.643 C 35.99 3.223 36.307 2.903 36.691 2.681 C 37.083 2.453 37.492 2.339 37.918 2.339 Z M 37.866 2.659 C 37.667 2.659 37.492 2.722 37.341 2.847 C 37.196 2.965 37.08 3.179 36.99 3.489 C 36.908 3.791 36.86 4.218 36.846 4.771 L 38.691 4.771 C 38.767 4.027 38.739 3.489 38.609 3.157 C 38.478 2.825 38.231 2.659 37.866 2.659 Z M 33.605 7.967 C 33.179 7.967 32.842 7.856 32.595 7.635 C 32.354 7.407 32.234 7.038 32.234 6.529 L 32.234 6.032 C 32.241 5.87 32.244 5.682 32.244 5.468 L 32.244 2.847 L 31.512 2.847 L 31.512 2.604 L 31.791 2.56 C 31.99 2.523 32.158 2.457 32.296 2.361 C 32.44 2.265 32.571 2.132 32.687 1.963 L 33.357 0.968 L 33.667 0.968 L 33.636 2.504 L 34.811 2.504 L 34.811 2.847 L 33.625 2.847 L 33.625 6.618 C 33.625 6.883 33.677 7.082 33.78 7.215 C 33.89 7.348 34.024 7.414 34.182 7.414 C 34.319 7.414 34.443 7.381 34.553 7.314 C 34.663 7.241 34.773 7.145 34.883 7.027 L 35.017 7.193 C 34.886 7.436 34.704 7.628 34.471 7.768 C 34.237 7.9 33.948 7.967 33.605 7.967 Z M 27.867 7.967 C 27.475 7.967 27.142 7.849 26.867 7.613 C 26.599 7.37 26.465 7.023 26.465 6.574 C 26.465 6.22 26.623 5.895 26.939 5.601 C 27.262 5.298 27.767 5.077 28.454 4.937 C 28.571 4.908 28.705 4.882 28.856 4.86 C 29.015 4.83 29.169 4.801 29.32 4.771 L 29.32 3.986 C 29.32 3.485 29.262 3.138 29.145 2.947 C 29.028 2.755 28.843 2.659 28.588 2.659 L 28.558 2.659 C 28.4 2.659 28.272 2.715 28.176 2.825 C 28.087 2.928 28.028 3.102 28.001 3.345 L 27.97 3.489 C 27.949 3.783 27.877 4.001 27.754 4.141 C 27.63 4.274 27.475 4.34 27.29 4.34 C 27.118 4.34 26.974 4.285 26.857 4.174 C 26.747 4.056 26.692 3.905 26.692 3.721 C 26.692 3.419 26.788 3.164 26.981 2.958 C 27.173 2.751 27.427 2.597 27.743 2.493 C 28.066 2.39 28.413 2.339 28.784 2.339 C 29.396 2.339 29.863 2.497 30.186 2.814 C 30.509 3.131 30.671 3.647 30.671 4.362 L 30.671 6.828 C 30.671 7.145 30.811 7.303 31.093 7.303 L 31.33 7.303 L 31.433 7.425 C 31.31 7.595 31.172 7.724 31.021 7.812 C 30.87 7.908 30.664 7.956 30.403 7.956 C 30.107 7.956 29.87 7.882 29.691 7.735 C 29.52 7.58 29.406 7.377 29.351 7.126 C 29.131 7.377 28.915 7.58 28.702 7.735 C 28.489 7.889 28.211 7.967 27.867 7.967 Z M 28.465 7.259 C 28.602 7.259 28.733 7.226 28.856 7.16 C 28.98 7.093 29.135 6.983 29.32 6.828 L 29.32 5.059 C 29.142 5.088 28.96 5.125 28.774 5.169 C 28.479 5.243 28.238 5.379 28.053 5.578 C 27.874 5.777 27.785 6.047 27.785 6.386 C 27.785 6.681 27.846 6.902 27.97 7.049 C 28.101 7.189 28.266 7.259 28.465 7.259 Z M 23.436 7.845 L 21.622 3.168 C 21.547 2.962 21.413 2.829 21.22 2.77 L 21.004 2.715 L 21.004 2.504 L 23.611 2.504 L 23.611 2.715 L 23.344 2.781 C 23.124 2.84 23.058 2.991 23.148 3.234 L 24.23 6.319 L 25.24 3.256 C 25.274 3.131 25.281 3.032 25.261 2.958 C 25.247 2.877 25.182 2.821 25.065 2.792 L 24.766 2.715 L 24.766 2.504 L 26.333 2.504 L 26.333 2.715 L 25.993 2.803 C 25.793 2.855 25.659 2.987 25.591 3.201 L 24.034 7.845 Z M 18.441 7.812 L 18.441 7.602 L 18.595 7.558 C 18.733 7.513 18.826 7.447 18.874 7.359 C 18.922 7.27 18.949 7.152 18.956 7.005 L 18.956 4.34 C 18.956 4.141 18.953 3.938 18.946 3.732 C 18.946 3.584 18.918 3.47 18.863 3.389 C 18.815 3.301 18.722 3.242 18.585 3.212 L 18.441 3.179 L 18.441 2.98 L 20.245 2.339 L 20.368 2.46 L 20.337 4.03 L 20.337 7.016 C 20.337 7.163 20.361 7.281 20.409 7.37 C 20.464 7.458 20.557 7.525 20.688 7.569 L 20.801 7.602 L 20.801 7.812 Z M 16.674 7.967 C 16.248 7.967 15.911 7.856 15.664 7.635 C 15.423 7.407 15.303 7.038 15.303 6.529 L 15.303 6.032 C 15.31 5.87 15.314 5.682 15.314 5.468 L 15.314 2.847 L 14.582 2.847 L 14.582 2.604 L 14.86 2.56 C 15.059 2.523 15.228 2.457 15.365 2.361 C 15.509 2.265 15.64 2.132 15.757 1.963 L 16.427 0.968 L 16.736 0.968 L 16.705 2.504 L 17.88 2.504 L 17.88 2.847 L 16.695 2.847 L 16.695 6.618 C 16.695 6.883 16.746 7.082 16.849 7.215 C 16.959 7.348 17.093 7.414 17.251 7.414 C 17.389 7.414 17.512 7.381 17.622 7.314 C 17.732 7.241 17.842 7.145 17.952 7.027 L 18.086 7.193 C 17.956 7.436 17.774 7.628 17.54 7.768 C 17.306 7.9 17.018 7.967 16.674 7.967 Z M 11.868 7.812 L 11.868 7.602 L 12.023 7.558 C 12.249 7.477 12.363 7.292 12.363 7.005 L 12.363 6.253 C 12.37 5.999 12.373 5.744 12.373 5.49 L 12.373 1.288 C 12.373 1.133 12.349 1.019 12.301 0.945 C 12.253 0.864 12.16 0.805 12.023 0.768 L 11.868 0.724 L 11.868 0.514 L 13.672 0.05 L 13.806 0.149 L 13.765 1.708 L 13.765 7.005 C 13.771 7.152 13.799 7.274 13.847 7.37 C 13.902 7.458 13.995 7.521 14.125 7.558 L 14.27 7.602 L 14.27 7.812 Z M 7.905 7.967 C 7.637 7.967 7.393 7.915 7.173 7.812 C 6.953 7.701 6.778 7.525 6.647 7.281 C 6.523 7.031 6.465 6.703 6.472 6.297 L 6.503 3.522 C 6.503 3.36 6.479 3.242 6.431 3.168 C 6.383 3.094 6.297 3.043 6.173 3.013 L 6.049 2.969 L 6.049 2.77 L 7.812 2.405 L 7.925 2.527 L 7.874 4.086 L 7.874 6.596 C 7.874 6.846 7.936 7.031 8.059 7.149 C 8.19 7.259 8.351 7.314 8.544 7.314 C 8.743 7.314 8.922 7.285 9.08 7.226 C 9.245 7.16 9.413 7.064 9.585 6.938 L 9.616 3.533 C 9.616 3.363 9.592 3.245 9.544 3.179 C 9.502 3.113 9.42 3.061 9.296 3.024 L 9.183 2.991 L 9.183 2.792 L 10.904 2.405 L 11.017 2.527 L 10.987 4.086 L 10.987 6.983 C 10.987 7.138 11.004 7.263 11.038 7.359 C 11.079 7.447 11.165 7.513 11.296 7.558 L 11.43 7.602 L 11.43 7.812 L 9.688 7.923 L 9.595 7.226 C 9.364 7.438 9.107 7.617 8.832 7.757 C 8.557 7.897 8.248 7.967 7.905 7.967 Z M 3.546 8 C 2.879 8 2.278 7.853 1.742 7.558 C 1.206 7.263 0.78 6.828 0.464 6.253 C 0.155 5.678 0 4.978 0 4.152 C 0 3.533 0.093 2.984 0.278 2.504 C 0.471 2.025 0.732 1.624 1.062 1.299 C 1.398 0.968 1.783 0.721 2.216 0.558 C 2.649 0.389 3.109 0.304 3.597 0.304 C 3.975 0.304 4.329 0.352 4.659 0.448 C 4.99 0.537 5.308 0.67 5.607 0.846 L 5.648 2.294 L 5.37 2.294 L 4.937 1.421 C 4.869 1.273 4.793 1.141 4.71 1.023 C 4.635 0.905 4.535 0.82 4.412 0.768 C 4.24 0.68 4.037 0.636 3.803 0.636 C 3.398 0.636 3.027 0.746 2.69 0.968 C 2.36 1.189 2.096 1.557 1.897 2.073 C 1.697 2.582 1.598 3.279 1.598 4.163 C 1.598 5.04 1.69 5.737 1.876 6.253 C 2.068 6.769 2.326 7.138 2.649 7.359 C 2.972 7.572 3.336 7.679 3.742 7.679 C 3.927 7.679 4.078 7.665 4.195 7.635 C 4.315 7.605 4.432 7.564 4.546 7.513 C 4.683 7.455 4.79 7.37 4.865 7.259 C 4.941 7.141 5.006 7.009 5.061 6.861 L 5.453 5.855 L 5.731 5.855 L 5.69 7.447 C 5.394 7.624 5.068 7.76 4.71 7.856 C 4.353 7.952 3.965 8 3.546 8 Z M 31.392 1.592 C 31.279 1.592 31.175 1.573 31.081 1.535 C 30.987 1.495 30.905 1.44 30.835 1.369 C 30.765 1.297 30.71 1.21 30.672 1.115 C 30.634 1.017 30.615 0.911 30.615 0.796 C 30.615 0.681 30.634 0.575 30.672 0.478 C 30.71 0.382 30.765 0.296 30.835 0.226 C 30.907 0.153 30.99 0.098 31.085 0.06 C 31.18 0.02 31.283 0 31.396 0 C 31.518 0 31.628 0.021 31.726 0.064 C 31.825 0.107 31.908 0.17 31.975 0.252 L 31.806 0.429 C 31.75 0.369 31.689 0.324 31.623 0.296 C 31.558 0.267 31.487 0.252 31.408 0.252 C 31.333 0.252 31.263 0.265 31.198 0.292 C 31.134 0.318 31.078 0.356 31.031 0.405 C 30.984 0.454 30.947 0.512 30.922 0.577 C 30.897 0.644 30.885 0.717 30.885 0.796 C 30.885 0.874 30.897 0.946 30.922 1.013 C 30.947 1.078 30.984 1.138 31.031 1.188 C 31.079 1.237 31.135 1.275 31.196 1.3 C 31.259 1.327 31.329 1.34 31.406 1.34 C 31.478 1.34 31.547 1.328 31.612 1.305 C 31.68 1.28 31.744 1.238 31.804 1.181 L 31.957 1.395 C 31.881 1.46 31.793 1.51 31.693 1.544 C 31.595 1.576 31.494 1.592 31.392 1.592 Z M 31.957 1.395 L 31.703 1.358 L 31.703 0.778 L 31.957 0.778 Z M 28.637 1.57 L 28.637 0.022 L 28.857 0.022 L 29.762 1.214 L 29.653 1.214 L 29.653 0.022 L 29.919 0.022 L 29.919 1.57 L 29.698 1.57 L 28.793 0.378 L 28.903 0.378 L 28.903 1.57 Z M 27.566 1.57 L 27.566 0.022 L 27.834 0.022 L 27.834 1.57 Z M 26.499 1.57 L 26.499 0.022 L 26.767 0.022 L 26.767 1.57 Z M 25.485 1.57 L 25.485 0.022 L 25.753 0.022 L 25.753 1.57 Z M 25.73 0.907 L 25.73 0.661 L 26.52 0.661 L 26.52 0.907 Z M 24.261 1.592 C 24.151 1.592 24.048 1.573 23.954 1.535 C 23.86 1.495 23.778 1.44 23.708 1.369 C 23.639 1.296 23.585 1.21 23.547 1.115 C 23.509 1.017 23.49 0.911 23.49 0.796 C 23.49 0.681 23.509 0.575 23.547 0.478 C 23.585 0.382 23.64 0.296 23.71 0.226 C 23.78 0.153 23.862 0.098 23.956 0.06 C 24.049 0.02 24.152 0 24.263 0 C 24.381 0 24.489 0.022 24.586 0.066 C 24.682 0.108 24.767 0.174 24.834 0.259 L 24.661 0.433 C 24.608 0.373 24.55 0.328 24.485 0.299 C 24.421 0.268 24.351 0.252 24.275 0.252 C 24.2 0.252 24.13 0.265 24.067 0.292 C 24.006 0.318 23.951 0.356 23.904 0.405 C 23.858 0.454 23.822 0.513 23.797 0.577 C 23.772 0.644 23.76 0.717 23.76 0.796 C 23.76 0.876 23.772 0.949 23.797 1.015 C 23.822 1.08 23.858 1.138 23.904 1.188 C 23.951 1.236 24.006 1.275 24.067 1.3 C 24.13 1.327 24.2 1.34 24.275 1.34 C 24.351 1.34 24.421 1.325 24.485 1.296 C 24.55 1.265 24.608 1.219 24.661 1.157 L 24.834 1.333 C 24.767 1.418 24.684 1.482 24.586 1.526 C 24.489 1.57 24.38 1.592 24.261 1.592 Z M 21.452 1.57 L 22.102 0.022 L 22.366 0.022 L 23.017 1.57 L 22.737 1.57 L 22.178 0.175 L 22.285 0.175 L 21.729 1.57 Z M 21.751 1.212 L 21.824 0.986 L 22.603 0.986 L 22.675 1.212 Z M 20.205 1.592 C 20.092 1.592 19.989 1.572 19.894 1.533 C 19.799 1.493 19.717 1.437 19.647 1.367 C 19.577 1.295 19.522 1.21 19.484 1.115 C 19.445 1.017 19.426 0.911 19.426 0.796 C 19.426 0.681 19.445 0.576 19.484 0.48 C 19.521 0.385 19.576 0.299 19.647 0.228 C 19.717 0.156 19.799 0.1 19.894 0.06 C 19.989 0.02 20.092 0 20.203 0 C 20.316 0 20.419 0.02 20.512 0.06 C 20.607 0.1 20.69 0.156 20.76 0.228 C 20.83 0.299 20.885 0.385 20.923 0.48 C 20.961 0.576 20.98 0.681 20.98 0.796 C 20.98 0.911 20.961 1.017 20.923 1.115 C 20.885 1.21 20.83 1.296 20.76 1.367 C 20.69 1.437 20.607 1.493 20.512 1.533 C 20.419 1.572 20.317 1.592 20.205 1.592 Z M 20.203 1.34 C 20.276 1.34 20.343 1.327 20.405 1.3 C 20.465 1.275 20.52 1.237 20.566 1.188 C 20.611 1.138 20.647 1.079 20.671 1.015 C 20.697 0.949 20.71 0.876 20.71 0.796 C 20.71 0.717 20.697 0.644 20.671 0.579 C 20.647 0.515 20.612 0.456 20.566 0.407 C 20.521 0.357 20.466 0.318 20.405 0.292 C 20.343 0.265 20.276 0.252 20.203 0.252 C 20.13 0.252 20.063 0.265 20.001 0.292 C 19.941 0.318 19.886 0.357 19.84 0.407 C 19.794 0.456 19.758 0.515 19.733 0.579 C 19.708 0.644 19.696 0.717 19.696 0.796 C 19.696 0.874 19.708 0.946 19.733 1.013 C 19.758 1.078 19.795 1.137 19.84 1.188 C 19.886 1.237 19.941 1.275 20.001 1.3 C 20.063 1.327 20.13 1.34 20.203 1.34 Z M 18.375 1.592 C 18.266 1.592 18.163 1.573 18.068 1.535 C 17.975 1.495 17.893 1.44 17.823 1.369 C 17.754 1.296 17.7 1.21 17.662 1.115 C 17.624 1.017 17.604 0.911 17.604 0.796 C 17.604 0.681 17.624 0.575 17.662 0.478 C 17.699 0.382 17.755 0.296 17.825 0.226 C 17.895 0.153 17.977 0.098 18.07 0.06 C 18.164 0.02 18.266 0 18.378 0 C 18.496 0 18.604 0.022 18.701 0.066 C 18.797 0.108 18.882 0.174 18.949 0.259 L 18.775 0.433 C 18.723 0.373 18.665 0.328 18.6 0.299 C 18.536 0.268 18.465 0.252 18.39 0.252 C 18.314 0.252 18.245 0.265 18.182 0.292 C 18.121 0.318 18.066 0.356 18.019 0.405 C 17.973 0.454 17.937 0.513 17.912 0.577 C 17.887 0.644 17.875 0.717 17.875 0.796 C 17.875 0.876 17.887 0.949 17.912 1.015 C 17.937 1.079 17.973 1.138 18.019 1.188 C 18.066 1.236 18.121 1.275 18.182 1.3 C 18.245 1.327 18.314 1.34 18.39 1.34 C 18.465 1.34 18.536 1.325 18.6 1.296 C 18.665 1.265 18.723 1.219 18.775 1.157 L 18.949 1.333 C 18.881 1.418 18.799 1.482 18.701 1.526 C 18.604 1.57 18.495 1.592 18.375 1.592 Z" fill="rgb(0, 0, 0)" height="8.000000220866161px" id="Gf14NlAkX" transform="translate(0 4)" width="40.000002861208884px"/></svg>)
Cultivate Coaching integrated Parlay into their sales training methodology—giving their clients 24/7 AI coaching between sessions and giving Nate data-driven insights that make his consulting 10x more effective.
As a sales coaching consultant, Nate could only work with a handful of clients at a time. His coaching was effective but limited by his personal bandwidth—he couldn't listen to every call or be present for every rep interaction.
Between coaching sessions, client reps reverted to old habits because there was no reinforcement mechanism. Nate relied on self-reported feedback from reps and managers, which was often inaccurate or incomplete. He knew his coaching frameworks worked, but the gap between sessions meant progress was slow and inconsistent. Scaling his business meant either hiring other coaches (diluting quality) or limiting his client roster. Nate needed a way to extend his coaching impact to every conversation his clients' reps had—without being physically present.
Parlay became Cultivate Coaching's always-on AI coaching assistant across all client teams.
Nate embedded Parlay into his consulting engagements so that every client rep receives AI coaching feedback after every conversation. Between Nate's live sessions, Parlay reinforces his frameworks and catches the specific moments where reps need improvement. Nate uses Parlay's analytics to prep for coaching sessions with data instead of guesswork—he walks in knowing exactly which reps are struggling, which techniques are sticking, and where to focus his time. His clients get better results faster, and Nate can serve 3x more clients with the same level of quality.
