Question 1

What is AI sales coaching and how does Parlay work?

Accepted Answer

AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.

Question 2

How is Parlay different from conversation intelligence tools like Gong or Chorus?

Accepted Answer

Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.

Question 3

How long does it take to set up Parlay for my sales team?

Accepted Answer

Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.

Question 4

Does AI coaching actually improve sales rep performance?

Accepted Answer

Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.

Question 5

Will Parlay work with our existing CRM and sales tools?

Accepted Answer

Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.

Question 6

How much does AI sales coaching with Parlay cost?

Accepted Answer

Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.

Case studies

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Honestly didn't think AI could coach a sales team. Then our reps started closing deals they would've lost six months ago. Parlay picked up on things our best managers were missing—and it does it after every single conversation. We're not going back.

Honestly didn't think AI could coach a sales team. Then our reps started closing deals they would've lost six months ago. Parlay picked up on things our best managers were missing—and it does it after every single conversation. We're not going back.

More case studies.

More case studies.

More case studies.

Ready to see what your reps are missing?

Ready to see what your reps are missing?

Ready to see what your reps are missing?