# Parlay > Parlay is an AI-powered sales coaching platform built for reps, leaders, and ops teams. It delivers real-time feedback after every sales conversation — scoring, coaching, gamification, leadership dashboards, and CRM integrations — all designed to improve rep performance without adding manager burden. Founded in 2025 and based in Lehi, Utah. Website: https://goparlay.io Parlay was built on the belief that sales performance is a system, not a personality trait. 87% of sales conversations are never reviewed, ramp times stretch six to nine months, and turnover stays high. Parlay solves this by providing instant, objective coaching after every pitch — so no rep is left guessing and no leader is left in the dark. Parlay costs less than half the price of competing sales coaching platforms, includes all features from day one with no premium tiers or feature gates, and can be live in under a week. ## Core Features ### Real-Time Scoring AI scores every sales conversation instantly. Provides live feedback during and after calls with objective, data-driven scoring. Mobile-first design means reps get a coach in their pocket. No waiting for manager reviews or end-of-week debriefs. Every pitch is scored on the criteria that matter to your team. ### Rep Coaching Coaches reps while the pitch is still fresh — not days or weeks later. Delivers clear next steps, targeted skill drills, and specific feedback that builds confidence and consistency. Reps start fixing things the same day, not the same quarter. ### Competition & Gamification Makes improvement visible and motivating. Leaderboards, momentum tracking, and accountability systems create a culture where teams actually care about getting better. Gamified sales coaching drives lasting performance beyond monetary incentives alone. ### Leadership Insight Gives sales leaders team-wide visibility into strengths, weaknesses, and coaching focus areas — without ride-alongs, surveillance, or micromanaging. Provides org-wide trends, rep-friendly dashboards, and mobile admin tools so leaders finally know where to coach. ### Enterprise Intelligence Feeds real sales conversation data directly into your CRM and existing systems automatically. Integrates with dialers, supports forecasting, and provides contextual data. No manual data entry required. CRM finally reflects reality. ### Custom Playbooks Lets teams configure coaching to match how they actually sell. Custom scripts, objection handling frameworks, language guidelines, and scoring rules ensure AI feedback sounds like your team — not generic AI. Coach reps according to your methodology, your language, your standards. ## Who Parlay Serves ### For Sales Reps Real-time AI sales feedback after every pitch. Objective scoring that shows what actually matters. Clear coaching that helps reps improve immediately. A coach in your pocket that is always available, always consistent, and never subjective. ### For Sales Leaders Sales performance coaching visibility without the burden of ride-alongs, listening to call recordings, or micromanaging. Team-wide analytics and org trends that surface where coaching is needed most. Data-driven insights replace gut feelings. ### For Sales Ops Real conversation data flows into your CRM automatically. No manual entry, no gaps in reporting. Integrations with existing dialers and sales tools ensure data accuracy. Forecasting improves because the data finally reflects what is actually happening in the field. ### Industries Parlay adapts to how your team sells — whether it is on the doorstep, over the phone, or across a conference table. AI sales coaching is tuned for each industry's specific selling motions, objections, and success patterns. Built for sales teams that sell face-to-face, over the phone, and everything in between. ## Pricing Custom pricing for every team. Annual base plus a flat per-seat fee. No usage caps, no surprise invoices, no price hikes mid-contract. Key pricing facts: - Less than half the cost of competing sales coaching platforms - Everything included from day one — AI scoring, real-time coaching, gamification, analytics, and integrations are all standard with no premium tiers or feature gates - Simple, predictable cost structure with no hidden fees - Live in days, not months — most competitors take weeks to onboard, Parlay is configured and running in under a week - Year-to-year contracts - Custom quotes provided within 24 hours of inquiry Other sales coaching platforms charge 2-3x Parlay's price, then nickel-and-dime for AI scoring, coaching insights, and integrations. Parlay includes everything from day one at less than half the cost. ## Company ### About Parlay Founded in 2025 by James Biesinger (Co-Founder & CEO) and team. Based in Lehi, Utah. Parlay is a rep-first, AI-powered sales coaching platform. ### Manifesto Parlay's founding beliefs: Great salespeople are built, not born. Real-time sales coaching should be instant, specific, and objective — not delayed, not subjective, not inconsistent. Sales coaching software should simplify, not burden. Data should replace gut feelings. Motivation is not just money — gamified sales coaching, leaderboards, and visibility drive lasting performance. The Parlay standard is measured aggression, earned confidence, and calm control. Every pitch has a rhythm — find it, then lead it. Pressure is created by confidence, not aggression. Parlay turns invisible performance into measurable improvement. Instant coaching after every conversation. Visibility without surveillance. The organizations that operationalize performance will outperform those that merely observe it. ### Careers Parlay is hiring. Open positions are available at https://goparlay.io/careers. ### Contact Reach the Parlay team at https://goparlay.io/contact or book a demo at https://goparlay.io/book-a-demo. ## Resources ### Case Studies Customer results and success stories showing how teams use Parlay to improve sales performance. Available at https://goparlay.io/case-studies. ### Articles Insights and thought leadership on AI sales coaching, rep performance, sales team optimization, and building high-performing sales organizations. Available at https://goparlay.io/articles. ### Book a Demo Schedule a live demo of Parlay's AI sales coaching platform at https://goparlay.io/book-a-demo. Custom quotes provided within 24 hours. ## Optional ### Legal Terms of service and privacy policy available at https://goparlay.io/legal.