Bet On Your Reps

Lehi, UT--:--

PARLAY

[01]

Landscaping Sales

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AI sales coaching built for landscaping teams that sell recurring services at the door

Landscaping reps are pitching estimates, upselling seasonal packages, and converting one-time jobs into recurring contracts. Parlay coaches every conversation so your team converts more estimates into loyal, long-term clients.

AI sales coaching and feedback — customized to your industry's playbook.

Play demo

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90 SEC

Three pohones laying on damaged concrete displaying Parlay AI generated sales feedback and scoring across multiple sales pitches

Play demo

/

90 SEC

Three pohones laying on damaged concrete displaying Parlay AI generated sales feedback and scoring across multiple sales pitches

Experience Parlay

2026

Trusted by 100+ Sales Teams

[02]

The Problem

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[02]

The Problem

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Landscaping teams lose recurring revenue when reps can't upsell seasonal services, estimates don't convert, and managers have no visibility into what's being pitched on-site

Landscaping teams lose recurring revenue when reps can't upsell seasonal services, estimates don't convert, and managers have no visibility into what's being pitched on-site

+6

+6

Landscaping sales lives and dies on the estimate. Parlay coaches reps after every on-site conversation — helping them convert one-time jobs into recurring contracts and seasonal upsells into real revenue.

Brooke Roney

Co-Founder & CGO

Brooke Roney

Co-Founder & CGO

30%

Increase in contract renewals

30%

Increase in contract renewals

45%

Reduction in sales cycle time

45%

Reduction in sales cycle time

50%

Improvement in lead conversion

50%

Improvement in lead conversion

70%

Higher customer satisfaction

70%

Higher customer satisfaction

[03]

How Parlay Works

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[03]

How Parlay Works

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The same platform, tuned for your industry

The same platform, tuned for your industry

The same platform, tuned for your industry

[id]

[feature]

[how it helps your team]

01

Real-Time Scoring

Every pitch scored instantly — at the door, on the phone, or in a demo

Live feedback

Industry scoring

Rep-first

Mobile

01

Real-Time Scoring

Every pitch scored instantly — at the door, on the phone, or in a demo

Live feedback

Industry scoring

Rep-first

Mobile

Sales organization's overal score provided by Parlay's AI sales coach

It shows reps what actually matters in our industry.

02

Rep Coaching

Personalized coaching cues while the conversation is still fresh

Clear next steps

Skill drills

Confidence

Consistency

02

Rep Coaching

Personalized coaching cues while the conversation is still fresh

Clear next steps

Skill drills

Confidence

Consistency

sales rep reviewing her pitches using Parlay's AI generates sales feedback and scoring

Reps started fixing things the same day.

03

Competition & Gamification

Leaderboards and challenges that drive daily improvement

Leaderboards

Momentum

Accountability

Culture

03

Competition & Gamification

Leaderboards and challenges that drive daily improvement

Leaderboards

Momentum

Accountability

Culture

Sales rep realizing what went wrong in his pitch, and getting live AI sales coaching

Our team actually competes to get better now.

04

Leadership Insight

See what's happening across your team without ride-alongs

Team trends

Focus areas

Signal

Mobile admin

04

Leadership Insight

See what's happening across your team without ride-alongs

Team trends

Focus areas

Signal

Mobile admin

Parlay web dashboard showing CRM sales data and insights

We finally know where to focus coaching.

05

Enterprise Intelligence

Real conversation data flows into your CRM automatically

CRM sync

Dialers

Forecasting

Contextual data

05

Enterprise Intelligence

Real conversation data flows into your CRM automatically

CRM sync

Dialers

Forecasting

Contextual data

Sales rep reviewing his sales pipeline and AI generated sales forecasting in his CRM

Our CRM finally reflects what's actually happening.

06

Custom Playbooks

Coaching built around your scripts, objections, and language

Your scripts

Your objections

Your language

Your rules

06

Custom Playbooks

Coaching built around your scripts, objections, and language

Your scripts

Your objections

Your language

Your rules

Sales team reviewing sales pitch feedback generated by Parlay's sales coaching AI system

It sounds like us, not generic AI.

Built for your industry. Ready in days.

Flexible plans for teams of any size.

[04]

lets get started

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Ready to see what your reps are missing?

Live demo of AI coaching in action

Custom performance audit for your team

ROI projections for your business

I personally review every performance audit to ensure we can deliver real value.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Book a free 15-minute demo with our team. We'll show you exactly how Parlay coaches your reps—automatically.

Team size

Pick your time slot — we'll confirm your demo instantly.

Tommy Jones with Vivint Smart Home
Deven with Dentive
Jessica Draper with JZ Styles
Shem with Seven Brothers
Jim Terry with Godfrey Trucking

Trusted by 100+ sales teams

[04]

lets get started

_

Ready to see what your reps are missing?

Live demo of AI coaching in action

Custom performance audit for your team

ROI projections for your business

I personally review every performance audit to ensure we can deliver real value.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Book a free 15-minute demo with our team. We'll show you exactly how Parlay coaches your reps—automatically.

Team size

Pick your time slot — we'll confirm your demo instantly.

Tommy Jones with Vivint Smart Home
Deven with Dentive
Jessica Draper with JZ Styles
Shem with Seven Brothers
Jim Terry with Godfrey Trucking

Trusted by 100+ sales teams

[04]

lets get started

_

Ready to see what your reps are missing?

Live demo of AI coaching in action

Custom performance audit for your team

ROI projections for your business

I personally review every performance audit to ensure we can deliver real value.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Book a free 15-minute demo with our team. We'll show you exactly how Parlay coaches your reps—automatically.

Team size

Pick your time slot — we'll confirm your demo instantly.

Tommy Jones with Vivint Smart Home
Deven with Dentive
Jessica Draper with JZ Styles
Shem with Seven Brothers
Jim Terry with Godfrey Trucking

Trusted by 100+ sales teams

[03]

Answers

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[03]

Answers

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Frequently asked questions

Frequently asked questions

Frequently asked questions

01

What is AI sales coaching and how does Parlay work?

AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.

02

How is Parlay different from conversation intelligence tools like Gong or Chorus?

Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.

03

How long does it take to set up Parlay for my sales team?

Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.

04

Does AI coaching actually improve sales rep performance?

Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.

05

Will Parlay work with our existing CRM and sales tools?

Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.

06

How much does AI sales coaching with Parlay cost?

Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.

01

What is AI sales coaching and how does Parlay work?

AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.

02

How is Parlay different from conversation intelligence tools like Gong or Chorus?

Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.

03

How long does it take to set up Parlay for my sales team?

Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.

04

Does AI coaching actually improve sales rep performance?

Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.

05

Will Parlay work with our existing CRM and sales tools?

Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.

06

How much does AI sales coaching with Parlay cost?

Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Brooke Roney

CEO & Co-Founder

Brooke Roney

CEO & Co-Founder