[01]
Automotive Dealership Sales
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AI sales coaching built for automotive dealerships that want to elevate the customer experience
Dealership sales reps handle test drives, negotiations, and follow-ups every day. Parlay coaches every customer interaction so your team builds rapport faster, handles objections with confidence, and creates an experience that drives loyalty and referrals.
AI sales coaching and feedback — customized to your industry's playbook.
Play demo
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90 SEC
Play demo
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90 SEC
Experience Parlay
2026
Trusted by 100+ Sales Teams
[02]
The Problem
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[02]
The Problem
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Dealerships lose sales when reps can't build rapport during test drives, weak follow-up lets hot leads go cold, and managers only hear about lost deals after the fact
Dealerships lose sales when reps can't build rapport during test drives, weak follow-up lets hot leads go cold, and managers only hear about lost deals after the fact
+6
+6
Car sales is built on trust and experience. Parlay coaches every interaction — from test drive to close — so your reps create the kind of experience that earns referrals and repeat business, not just a one-time sale.
Brooke Roney
Co-Founder & CGO
Brooke Roney
Co-Founder & CGO
50%
Increase in test drive satisfaction
50%
Increase in test drive satisfaction
40%
Improvement in closing rates
40%
Improvement in closing rates
30%
Faster sales rep onboarding
30%
Faster sales rep onboarding
60%
Increase in customer retention
60%
Increase in customer retention
[03]
How Parlay Works
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[03]
How Parlay Works
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The same platform, tuned for your industry
The same platform, tuned for your industry
The same platform, tuned for your industry
[id]
[feature]
[how it helps your team]
01
Real-Time Scoring
Every pitch scored instantly — at the door, on the phone, or in a demo
Live feedback
Industry scoring
Rep-first
Mobile
01
Real-Time Scoring
Every pitch scored instantly — at the door, on the phone, or in a demo
Live feedback
Industry scoring
Rep-first
Mobile
It shows reps what actually matters in our industry.
02
Rep Coaching
Personalized coaching cues while the conversation is still fresh
Clear next steps
Skill drills
Confidence
Consistency
02
Rep Coaching
Personalized coaching cues while the conversation is still fresh
Clear next steps
Skill drills
Confidence
Consistency
Reps started fixing things the same day.
03
Competition & Gamification
Leaderboards and challenges that drive daily improvement
Leaderboards
Momentum
Accountability
Culture
03
Competition & Gamification
Leaderboards and challenges that drive daily improvement
Leaderboards
Momentum
Accountability
Culture
Our team actually competes to get better now.
04
Leadership Insight
See what's happening across your team without ride-alongs
Team trends
Focus areas
Signal
Mobile admin
04
Leadership Insight
See what's happening across your team without ride-alongs
Team trends
Focus areas
Signal
Mobile admin
We finally know where to focus coaching.
05
Enterprise Intelligence
Real conversation data flows into your CRM automatically
CRM sync
Dialers
Forecasting
Contextual data
05
Enterprise Intelligence
Real conversation data flows into your CRM automatically
CRM sync
Dialers
Forecasting
Contextual data
Our CRM finally reflects what's actually happening.
06
Custom Playbooks
Coaching built around your scripts, objections, and language
Your scripts
Your objections
Your language
Your rules
06
Custom Playbooks
Coaching built around your scripts, objections, and language
Your scripts
Your objections
Your language
Your rules
It sounds like us, not generic AI.
Built for your industry. Ready in days.
Flexible plans for teams of any size.
[04]
lets get started
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Ready to see what your reps are missing?
Live demo of AI coaching in action
Custom performance audit for your team
ROI projections for your business
I personally review every performance audit to ensure we can deliver real value.
James Biesinger
Co-Founder & CEO
Trusted by 100+ sales teams
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height="8.000000220866161px" id="Gf14NlAkX" transform="translate(0 4)" width="40.000002861208884px"/></svg>)
[04]
lets get started
_
Ready to see what your reps are missing?
Live demo of AI coaching in action
Custom performance audit for your team
ROI projections for your business
I personally review every performance audit to ensure we can deliver real value.
James Biesinger
Co-Founder & CEO
Trusted by 100+ sales teams
[04]
lets get started
_
Ready to see what your reps are missing?
Live demo of AI coaching in action
Custom performance audit for your team
ROI projections for your business
I personally review every performance audit to ensure we can deliver real value.
James Biesinger
Co-Founder & CEO
Trusted by 100+ sales teams
[03]
Answers
_
[03]
Answers
_
Frequently asked questions
Frequently asked questions
Frequently asked questions
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
01
What is AI sales coaching and how does Parlay work?
AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.
02
How is Parlay different from conversation intelligence tools like Gong or Chorus?
Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.
03
How long does it take to set up Parlay for my sales team?
Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.
04
Does AI coaching actually improve sales rep performance?
Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.
05
Will Parlay work with our existing CRM and sales tools?
Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.
06
How much does AI sales coaching with Parlay cost?
Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.